Little Magnets About Big Issues.

Words sometimes fail us...

Play never does.

  • Made in Canada & USA

  • Free shipping worldwide over $100 CAD

  • Socially & environmentally conscious

  • Community-led design

Representation. Play. Talking about hard things. They matter.

Why not combine them?

  • Symbolic Annihilation

    The idea that if you don't see people like you in the media you consume, you must somehow be unimportant.

    -Dr. Nicole Martins, Indiana University

  • 1 in 6

    Children affected by mental health problems - often a direct response to what is happening in their lives.

    - NAMI, MHF UK, CMHO

    NAMI 
  • Validation

    Early experiences shape our imagined possibilities.

    Those imagined possibilities can change the world.

  • Just the beginning

    Feeling invisible detrimentally affects children, adults, our families, and our communities in ways we are only just starting to understand.